Marketing, on tap

Get users.

Installs, revenue, add to carts, leads, footfall, subscribers, attention, capital — you name the number. Two buttons, and you have the output of a 30-person marketing team. Same interface whether you're one person or a thousand.

No agency retainers you can't cancel. No 40-slide onboarding. Work starts in week one.

Our creative partners have delivered magic for giants like

Amazon Dior HDFC Johnson & Johnson Neutrogena Pine Labs PVR Sony Swiggy Walmart

Every business is different.
Which is why playbooks bought off the shelf keep failing you.

There is no universal channel and no universal creative. There is only your buyer, the one thing that would make them move, and the cheapest place to say it to them. Everything else is decoration.

First principles

We don't guess.
We reduce.

Strip a business down far enough and the answer stops being a matter of taste. Four questions, asked in order, decide the message and the channel. Then it's a job of volume.

01

Strip it to what's true

What are you actually selling, to whom, and what are they using instead of you today? We start with the substitute, not the competitor. Most positioning problems are really substitution problems.

02

Find the one message that moves them

Not ten benefits. One claim, sharp enough to be argued with. We write the candidates, then let spend decide — the market is a better copy chief than any of us.

03

Pick the channel the message can carry

The message chooses the channel, not the other way round. A claim that needs proof goes where people read. A claim that needs feeling goes where people watch. A claim that needs urgency goes where people are already searching.

04

Then hammer it

Winners get made, not found. Once the message clears, we produce it at volume, across every format the channel allows, and keep hammering until the cost per outcome stops falling.

The arsenal

Every service, on every channel that matters.

Read down for what we make. Read across for where we put it. Hover any cell to see how the two meet.

Service ╱ Channel
Meta Instagram + Facebook. Volume and scale.
Google Search, YouTube, PMax. Intent.
TikTok Native video. Cheap attention.
Reddit Where buyers go to be honest.
X Founders, operators, capital.
AI statics Concept volume without a studio
20+ fresh concepts a month, cut to winners on CPA
Demand Gen and PMax asset packs, every ratio covered
Thumb-stop frames and end-cards for Spark Ads
Native-feeling creative that survives the comments
Promoted cards built to be quote-tweeted
Video & UGC Hook-first, shot for the feed
Reels in batches of six hooks, one offer, weekly
YouTube Shorts, bumpers and in-stream cutdowns
Creator-style UGC that doesn't read as an ad
Low-fi demos and teardowns, proof over polish
Founder-cam clips and product breakdowns
Organic content The channel you don't rent
Grid and Reels calendar in a repeatable format
YouTube channel programming, not one-off uploads
Daily-posting formats designed to compound
Real presence in the subs your buyers live in
A posting cadence that builds an owned audience
Ghostwriting Your voice, our hours
Long-caption storytelling under the founder's name
Bylined pieces written to rank and to be quoted
Scripts in your voice, so you just press record
AMAs and answers that earn upvotes, not flags
Threads five times a week, drafted and scheduled
Performance marketing We own the cost per outcome
Full-funnel buying, Advantage+ tested against manual
Search, Shopping, PMax and App, tuned to margin
Spark and Smart+ scaling with creative refresh built in
Cheap intent in niche subs before it gets expensive
Keyword and follower targeting at low CPMs
Influencer marketing Sourced, briefed, negotiated, tracked
Whitelisted creator ads run from their handle
YouTube integrations and dedicated review videos
Seeding to 100+ creators, paid behind the ones that pop
Sponsored posts and AMAs, disclosed and welcome
Niche operator accounts your buyers already follow
SEO & GEO Rank on search and inside AI answers
Social signals that lift branded search volume
Technical, content and entity work — plus AI citations
TikTok search optimisation for a generation that starts here
Reddit ranks first for your category — be in that thread
Indexed threads that answer the buying question

Swipe the table sideways. LinkedIn, WhatsApp, email, ASO and offline run alongside all of this. If your buyer is somewhere, so are we.

Pick your number

You don't buy campaigns.
You buy an outcome.

Tell us which of these has to move this quarter. The plan reverse-engineers itself from there.

Users

Paid social and creator seeding, priced against a CAC you agree to before we start.

Installs

App campaigns across Meta, Google and TikTok with SKAN and MMP attribution wired properly.

Revenue

Full-funnel buying tuned to blended ROAS, not the numbers inside an ad account.

Add to carts

Offer, creative and landing page tested as one unit, because they fail as one unit.

Attention

Organic formats built to be watched to the end and repeated weekly until they compound.

Leads

Intent captured on search and qualified before it reaches your sales team's calendar.

Footfall

Geo-fenced campaigns and local creative that put real people through a real door.

Subscribers

Hooks that survive the first three seconds and a retention loop behind them.

Capital

The traction story, the deck and the founder narrative — written to be believed by investors.

The whole interface

Hire thirty people.
Or press two buttons.

This is the team you'd need in-house to run what's in that table. It's also the team you no longer have to recruit, manage or make redundant when the quarter turns.

Brand strategistCreative directorArt director CopywriterPerformance copywriterMotion designer Video editorVideographerPhotographer Graphic designerAI creative producerUGC producer Meta buyerGoogle buyerTikTok buyer Reddit buyerX buyerProgrammatic buyer App marketerCRO specialistLanding page dev Analytics engineerAttribution specialistMarketing ops SEO leadTechnical SEOContent writer GhostwriterInfluencer managerCommunity manager
Button one

Tell us the number

One call. You name the outcome and the ceiling you'll pay for it. We come back with the message, the channels and the maths behind both.

Button two

Approve the plan

Then it's ours. Creative, production, media, tracking, reporting. You see the work before it ships and the number every week after.

Everything between those two buttons is our problem. Solo founder or a listed company — the interface doesn't change, only the scale does.

How it runs

One contract. One owner.
One number on the wall.

You pay Malai Labs and deal with Malai Labs. Our creative partner network sits behind us, so you get the range of a large agency without ever managing a single freelancer.

01

One brief, one owner

A single point of contact who knows your P&L, your margins and your constraints. No account-manager relay race.

02

Creative at volume

Our partner network produces at a rate no in-house team can match, because we're never waiting on one person's calendar.

03

Media that answers to a number

Tracking and attribution set up before spend starts. If we can't measure it, we tell you that before you fund it.

04

Proof every week

One page, every Monday: what we shipped, what it cost, what it returned, and what we're changing because of it.

Fifteen minutes. Bring your number.

Come with the outcome you need and the budget you have. You'll leave the call with a first-principles read on your message and the channel we'd hammer first — whether or not you work with us.